Our Story

• Health systems are built for stable populations
  Most access models assume people stay in one place — students don’t.

• Guidance is static, not timed
  Information exists, but it rarely appears when action is actually needed.

• Transitions cause breakdowns
  Moving between home, university, or countries often disrupts registration, prescriptions, and routine care.

• Uncertainty about where to go
  Students are frequently unsure which service is appropriate during change.

• Confusion leads to escalation
  When access fails, issues default to urgent services unnecessarily.

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Pathway is designed specifically for mobile populations.

Rather than offering static information, we support timely action during predictable moments of change — such as term starts, holidays, moving home, or travelling internationally.

Pathway:

• anticipates transitions before access breaks

• prompts users to complete essential steps (like registration or cover)

• supports continuity of GP and pharmacy access

• helps route users to the right level of care, not just any care

Key difference: Pathway focuses on continuity and completion — not just navigation.

1. Avoidable NHS 111 and A&E use
   When routine access breaks down, people default to urgent services for issues that could be resolved earlier.

2. Pressure on university support teams
   Universities absorb high volumes of low-level health navigation queries they aren’t designed to manage.

3. Loss of continuity affects outcomes
   Gaps in GP and pharmacy access disrupt medication management and ongoing care.

4. Information alone isn’t enough
   People need prompts and guidance at the right time, not just static advice.